Everyone loves traffic -- except for the “rush hour” kind. The more eyeballs you can get on your website, the more likely you are to convert those eyeballs into leads and eventual sales. Many people wonder if they should give up their website and only focus on Facebook as their business hub. I highly discourage this approach because Facebook is an entity that you have no control over. Facebook can change their platform, shut down Pages (not that they would do that!), or discontinue apps on a whim, without any input from you. You have absolute control over your website which should be the hub of your business. Don’t build your empire on property you don’t own. That’s not to say that Facebook can’t be a major part of your strategy. Just make sure you are maintaining your website and driving traffic to it.
In the next sections you will learn tips on how to make it easier for people to find your key web addresses on your Facebook Page, how to use content to drive traffic to your Page, and how to use Facebook ads to get more traffic.
If you want more traffic to your website from Facebook, don’t bury your address on your Info tab where visitors can’t find it. Display your website address in several places to make it easier for someone to find it and click on it. The first place to showcase your website address is in the About field of the Info tab. The About field appears in the left sidebar of your Facebook Page, and it is this sidebar that gets the most visibility. One caveat to the About field is that only the first 80 characters of the field will be displayed, and after that, a More link appears, as shown in the following figure. If your website address is in the latter part of the About field, people may not click on that More link to find it.
The screenshot to the left shows you that the website address is listed first and then people have the option to click More if they want to read further. The About field has 250 total available characters so while you may not be able to wax poetic about your business, you’ll have enough space to give people a taste of what you do and what you are all about.
The About field is the most important piece of real estate in your Info tab since it is displayed on the main part of your Facebook Page. But you can also use the rest of your Info tab to drive traffic to different places. Give people valuable resources that will drive traffic to the top pages on your website. Easy Lunch Boxes, for instance, uses their Info Tab well, offering people different places to connect and showing them exactly where they can purchase the product.
You can make your website more visible by putting your website link directly in your Profile Picture. The link will not be clickable, as it’s not possible to make photos in Facebook clickable. Your profile picture can be 180 pixels wide by 540 pixels high and must be less than 4 MB in file size.
You may notice that longer images push the links that appear on your left sidebar to show lower on the page. This means those links may not be as visible to people who visit your Page because they may not scroll down to see them. If you have installed custom tabs and want to ensure people see them, try to balance a longer image with showing those links “above the fold.” You can hire someone to create a professionally designed profile picture or, if you are handy with a graphics program, such as Photoshop or Illustrator, you can create the picture yourself.